Home for Every Child: Why Foster Care Recruitment Needs a New Approach

A man and woman sit on a couch, smiling while looking at a smartphone. A laptop is open in front of them, and bookshelves are in the background.

As National Foster Care Month shines a light on the need for more foster families, one reality remains clear: America does not have enough foster homes for the number of children entering care. This article explores why outdated recruitment strategies are no longer enough and why child welfare organizations must embrace modern marketing, technology, and engagement strategies to create lasting change.